Possible source of info are
- SEC filing for the company.
- Institutional Holders and Mutual Funds Holders periodic reports
- Company's annual report
- Sell/Buy raters will tell their hand if they hold any (This is not as reliable and we can not hold them accountable)
- Press who cover the company
What can we learn when this is done methodically:
- Find Insider trading, if any
- Trends - just follow another knowledgeable person/company who do the research
- We can get some indication on the internal health of the company
Example: http://sec.gov/Archives/edgar/data/789019/000119309911000056/xslF345X03/edgar.xml indicates this director got paid $10K (cash equivalent) + stocks - probably for attending a board meeting.